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Advance your career with UX

Get an international certificate in User Experience for Product Management

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Next Level 1 course:
Tue 21 September 2021

UX-PM is an internationally unique training program

It empowers professionals to adopt a customer-centric approach in their practice and helps organisations to increase design maturity.

UX-PM will help you to:

Advocate a user-centered approach for products and services
Listen to customers and improve your products and services
Understand where and when to make investments in UX and change the conversation
Integrate UX tools and methods to improve product quality and process efficiency
Boost project success rates
Measure impact of change

UX-PM Level 1: UX Adoption

Enables you to become a UX ambassador and promote a customer centric approach in your organisation.

What you'll learn:
  • Understand key UX concepts and methods
  • How UX approach happens in a project
  • Focus group observation and live user test, heatmaps (eye tracking)
  • Advocate a user-centered approach, use cases and role-play
View full course details
Next level 1 courses:
ROTTERDAM
  • 21-22 Sep
  • Language: English
Enroll

What you will learn in UX-PM level 1

UX-PM level 1 consists of 5 modules, and concludes with an exam. During the course we'll cover the following:

Module 1:

Design and Experience

  • Where we talk about experience
  • Technology changes our experiences
  • The Experience Economy
  • Examples
  • ISO
  • Human Centered Design
  • Key principles

Module 2:

Human factors

  • Cognitive limitations and biases
  • Emotional Design
  • Miller's Law
  • Gestalt Principal
  • Attentional Design
  • Inclusive Design
  • Systemic Design

Module 3:

User Research

  • Key benefits
  • Fail and learn as soon as possible
  • User Research is not Market Research
  • Overview of research methods
  • Ethnographic studies
  • Individual interviews
  • Online surveys
  • Focus groups
  • Project deliverables

Module 4:

The UX toolbox

  • Discover - Diagnostic
  • Discover - Strategic approach
  • Discover - Experience map
  • Define - Storyboard
  • Define - Information architecture and content strategy
  • Define - Wireframes and prototypes
  • Develop - Supporting developers
  • Deploy - Measure the experience

Module 5:

UX in your organisation

  • UX activities
  • UCD and Agile methodology
  • Critical steps
  • UX as a key communication
  • Gaining recognition for the value of UX

EXAM

Module 1:

Design and Experience

  • Where we talk about experience
  • Technology changes our experiences
  • The Experience Economy
  • Examples
  • ISO
  • Human Centered Design
  • Key principles

Module 2:

Human factors

  • Cognitive limitations and biases
  • Emotional Design
  • Miller's Law
  • Gestalt Principal
  • Attentional Design
  • Inclusive Design
  • Systemic Design

Module 3:

User Research

  • Key benefits
  • Fail and learn as soon as possible
  • User Research is not Market Research
  • Overview of research methods
  • Ethnographic studies
  • Individual interviews
  • Online surveys
  • Focus groups
  • Project deliverables

Module 4:

The UX toolbox

  • Discover - Diagnostic
  • Discover - Strategic approach
  • Discover - Experience map
  • Define - Storyboard
  • Define - Information architecture and content strategy
  • Define - Wireframes and prototypes
  • Develop - Supporting developers
  • Deploy - Measure the experience

Module 5:

UX in your organisation

  • UX activities
  • UCD and Agile methodology
  • Critical steps
  • UX as a key communication
  • Gaining recognition for the value of UX

EXAM

UX-PM Level 2: UX Execution

Do you need to know how to manage UX activities in a digital product? How to meet business objectives and market demands through user centred design?

UX-PM 2 certification is for digital product owners, marketing, project managers and any professional, who want to establish a deeper understanding of UX activities and how to incorporate them from the project management and execution perspective, in order to improve the quality of the deliverable/product/service.

You will know
  • What UX methodologies to apply in different projects.
  • The pros, cons and deliverables of each methodology.
  • How to select UX specialists for a project.
You can
  • Plan and manage UX activities with the UX-PM ´checklist´.
  • Review the UX deliverables.
  • Evaluate the capabilities of a UX specialist for a project.
You will see changes in
  • The vision to plan the UX activities in your projects.
  • Managing UX activities, troubleshooting and reviewing UX deliverables, and reporting to managers.
  • You will bring the right people to your UX projects!
Next level 2 course:

UX-PM Level 3: UX Leadership

About the trainer

Matthijs van Drunen

Senior Customer Experience Expert

Matthijs has over 10 years of hands-on experience in User Experience Design. He has helped clients like: Zilveren Kruis, DELA, adidas, NSi and many others to significantly increase their level of UX-maturity. As an effective member of various agile teams, Matthijs has designed and validated a wide variety of User experiences. He loves sharing his knowledge with coworkers and students and is ready to help you understand how to adopt a customer-centric way of working.

Matthijs van Drunen

Senior Customer Experience Expert

Matthijs has over 10 years of hands-on experience in User Experience Design. He has helped clients like: Zilveren Kruis, DELA, adidas, NSi and many others to significantly increase their level of UX-maturity. As an effective member of various agile teams, Matthijs has designed and validated a wide variety of User experiences. He loves sharing his knowledge with coworkers and students and is ready to help you understand how to adopt a customer-centric way of working.

What UX-PM Certificate holders say:

A very good introduction into UX that allows one to understand the issues and find a way to kill a few ideas in a friendly and participatory atmosphere!

Sylvain
User Experience Director
AXA France Services

A very good introduction into UX that allows one to understand the issues and find a way to kill a few ideas in a friendly and participatory atmosphere!

Sylvain
User Experience Director
AXA France Services

The UX-PM training provides very good insights and tools to help understand UX issues on all types of projects. A must-follow course if you want to run projects efficiently!

Elsa
Account Executive
Web agency

I found the training really interesting. I liked the small personalized approach and it wasn’t too theoretical.

Didi
Project Manager
S'Team

It was a great experience. Everything I've learned seems so important and relevant and I’m now wondering why I didn’t follow this course sooner.

Elodie
Innovation Team Manager
CNED

The UX-PM training provides very good insights and tools to help understand UX issues on all types of projects. A must-follow course if you want to run projects efficiently!

Elsa
Account Executive
Web agency

I found the training really interesting. I liked the small personalized approach and it wasn’t too theoretical.

Didi
Project Manager
S'Team

It was a great experience. Everything I've learned seems so important and relevant and I’m now wondering why I didn’t follow this course sooner.

Elodie
Innovation Team Manager
CNED

8000+ 

certified product leads, marketers, project- & IT professionals from over16 countries..

UX-PM is certified by the UXalliance association

36

UXalliance experts

16

Countries

65

Months of work on the program
Global UX-PM service
Enroll now
Next Level 1 course starts: Wed 8 September 2021